Birkenstock boosts B2B customer service levels with mobile order processing app

Birkenstock creates a B2B Customer Service App that supports online and offline ordering and provides real-time customer and stock information.

To help sales reps provide efficient online and offline services to its B2B customers, German footwear manufacturer Birkenstock developed a mobile order processing application.

As the solution needed to be simple to use, market-ready in a short amount of time, and fully SAP-connected, Birkenstock developed the B2B Customer Service app with Neptune Software’s DX Platform (DXP).

“We want to make sure we’re prepared for the market. And to help our sales reps get the most from direct dialogue with our B2B clients, we needed a modern and professional order processing solution.” Kay Schmickler, Web Application Specialist, Birkenstock.

In this video, Kay looks at Birkenstock’s need for B2B sales support tools, his team’s development guidelines, the evolutions roadmap, and gives a hands-on demonstration of the application’s functionality.

Presenting this session is Kay Schmickler, Web Application Specialist at Birkenstock.

About Birkenstock

Birkenstock offers sandals, clogs, shoes and arch supports all based on their original contoured cork-latex footbed. Classic silhouettes in warm and comfortable colors are available in women’s, men’s and children’s styles. Birkenstock products are made in Germany, since 1774, and reflect key values of health and wellness, quality craftsmanship and environmental sensibility.

Other relevant topics:

omnichannel innovation



  • Kay Schmickler, Web Applications Specialist at Birkenstock

Key Takeaway:

  • Supports online and/or offline order placing
  • SAP-connected for real-time customer and stock information
  • Development was quick with Neptune DXP and the SAP-native module
  • App is icon-driven, interactive, function-oriented, process-driven, and dynamic

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